Toyota’s various recalls have made headlines over the past several weeks. The automaker actually went so far as to stop selling certain models on its car lots across the country. Although many Toyota models were included in the recall, the Toyota Prius, the nation’s best-selling hybrid vehicle, was not included in the initial floor mat recall. Eventually, model year 2004-2009 Toyota Priuses were included in this recall. At the time, Toyota assured owners of the third-generation 2010 Prius Hybrid that there was no need to worry; none of the recalls would affect their vehicles.
Despite Toyota’s reassurances, 2010 Prius owners still voiced their concerns over the brake system. Owners were reporting that in certain driving situations, there was a delayed response by the braking system. Toyota first publicly addressed these concerns in a February 3 press release. The following day, the U.S. Department of Transportation opened a formal investigation of the 2010 Toyota Prius brakes. Toyota continued to reassure owners of the 2010 Prius that their vehicles were not being recalled.
However, news began to hit the Japanese press over the weekend regarding an about-face by Toyota with regards to an official recall of the 2010 Toyota Prius Hybrid. This news has continued to percolate and now the Associated Press and other news organizations are reporting that Toyota will officially announce a recall of the 2010 Toyota Prius Hybrid on Tuesday, February 9.
The new recall, which will be for vehicles in both the United States and Japan, will not only focus on the braking system of the 2010 Toyota Prius but possibly vehicles that were included in the original floor mat recall, as well. This could eventually affect nearly 300,000 Toyota Prius vehicles.
All of the recall news is beginning to take its toll on Toyota’s reputation. Kelley Blue Book, known for its car valuation services, actually dropped the value on several Toyota models twice during the past week. Some models have taken up to a 4 percent hit on their resale value in the last week, alone.
Stay tuned to the Mother Nature Network for specific details once the 2010 Toyota Prius recall has been officially announced.
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