Toyota will be giving away 100 vehicles to nonprofit organizations over the course of 100 days as part of its newest philanthropic program, 100 Cars for Good. Toyota is accepting nonprofit nominations on the official Toyota Facebook page through March 21, 2011.
Once the nomination period has ended, an independent panel of judges will choose 500 finalists. Beginning May 9, 2011, five finalists will be profiled on the Toyota Facebook page each day, and the public will have the opportunity to vote on their favorite nonprofit organization. The nonprofit with the most votes at the end of the day will receive a new Toyota vehicle. The process will continue through Aug. 16 when the 100th vehicle will be awarded.
Toyota will be giving away several different models including the Prius, Tacoma, Tundra, Highlander Hybrid, Sienna and Sienna Mobility. Each car will also come with a six-year, 100,000-mile powertrain warranty.
“Over the past two decades, Toyota has contributed more than half a billion dollars to philanthropic programs in the United States, and now 100 Cars for Good will put the public in the driver’s seat for one of our philanthropic efforts,” said Jim Lentz, president of Toyota Motor Sales, U.S.A., Inc. “We wanted to engage the community and the supporters of thousands of worthy organizations in this process— allowing their voices to be heard as we award 100 vehicles based on their votes.” Source: Toyota
To qualify for the program, the nonprofit must be registered as a 501c(3) organization and based in the United States. A representative from the nonprofit must apply as nominations from the general public are not accepted. For more information, visit the Toyota “100 Cars for Good” Facebook page.