Ah, October. That time of year when the fall leaves turn vibrant shades of yellow, orange and gold, while everything else — from buildings to hairdryers to handguns turn pink in honor of National Breast Cancer Awareness Month. The White House, 10 Downing Street, Italy's Odescalchi Castle, Niagara Falls, and even the great pyramids of Egypt have all done their part by turning pink to raise awareness — and funds — for breast cancer.
While some folks have criticized the pink as a marketing ploy, you can't argue with the need to get people talking about breast cancer. And if thinking pink gets folks to do that, then the marketing campaign is working.
This year, folks are getting particularly creative with their think pink campaigns. Here are five of our favorites:
1. Firefighters. For the third year in a row, firefighters from the Hampton Fire Department in Hampton, Va., are wearing pink T-shirts all month as part of the Hampton Fire Department Cares to Wear Pink program.
2. And police officers, too. Not to be outdone by the firefighters, police officers from Sarasota, Fla. will don pink badges this month to show their support.
3. Danica Patrick. The NASCAR driver is sporting a new paint scheme this month. Instead of her usual GoDaddy inspired green, Patrick is asking fans to "think pink" for breast cancer awareness.
4. This 'paint line.' You know those crazy guys that paint their chests in team colors for every football game? Well these University of Georgia fans used the paint line to embrace a larger cause at last weekend's game, painting themselves pink and spelling out the slogan "Save The Tatas."
5. The NFL. Football fans aren't the only folks thinking pink this month. The whole NFL has joined the campaign with pink found in everything from goal posts, to field markings, to referee whistles, and even the players socks. Here's a nice roundup of pink found at some recent games.
6. This highway ramp. City officials in Reykjavík, Iceland teamed up with the Icelandic Cancer Society to create this unique breast cancer awareness campaign by painting a looping highway ramp bright pink. The full effect is only visible from the air but apparently it's still quite attention grabbing from the road as well. Check it out in the video below:
Have you seen any creative "think pink" campaigns this month?
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