Back in September, news of a study that found alarming amounts of formaldehyde in Brazilian Blowout’s hair-straightening products made big news. In response, Brazilian Blowout claimed in an official statement on its website that there was no reason to be alarmed. Why not? The finger-pointing study hadn’t gotten the products from the company directly — a choice that invalidated the study’s scary findings, in Brazilian Blowout’s opinion.

Well, invalidate this. Brazilian Blowout has now been sued by the California attorney general’s office. The No More Dirty Looks blog has a copy of the entire complaint, which says that Brazilian Blowout’s hair-straightening products do contain high levels of formaldehyde — and that the company knowingly and falsely marketed its products as formaldehyde-free with “no harsh chemicals.”

Formaldehyde is listed as a known carcinogen in California, and products containing the chemical have to provide a “clear and reasonable warning” — something Brazilian Blowout didn’t do and clearly lied about, thereby also running afoul of California’s deceptive advertising law, according to the lawsuit.

While that lawsuit makes its way through California’s legal system, environmental health organizations are working to get some federal action taken against Brazilian Blowout products. Women’s Voices for the Earth, Campaign for Safe Cosmetics and the National Healthy Nail Salon Alliance are demanding that the FDA issue a voluntary recall for these Brazilian Blowout products — and you can sign your name to the letter.

And if you or someone you know has experienced ill health effects after getting a Brazilian Blowout treatment, the environmental health orgs want to hear from you. E-mail or to get organized.

Calif. sues Brazilian Blowout over use of formaldehyde
Calif. Attorney General says Brazilian Blowout knew and lied about the safety of its hair straightening product, which contains the carcinogen formaldehyde.