After years of fertility struggles, as well as a very public and emotional battle with breast cancer, Giuliana and Bill Rancic joyfully welcomed via surrogate Edward Duke on August 29th. 


The famous couple, who can be seen on the Style Network's reality series "Giuliana and Bill", says they did all of the familiar preparations family's make to prepare for a baby - and one very big unfamiliar one: cord blood banking.


"It’s something we were introduced to about 12 years ago when Giuliana’s first niece was born," she writes in a new blog post for People. "Giuliana’s sister banked all four of her kids’ cord blood stem cells with Cord Blood Registry (CBR), the world’s largest and most experienced stem cell bank.


"CBR came highly recommended to us, both by Giuliana’s sister and our OB/GYN, but we also did our own homework and visited the lab right before Edward Duke was born. We even saw where his cord blood stem cells would be stored!"


Rancic goes on to say that after all the struggles and health scares they went through, deciding to store Edward's cord blood stem cells for future benefit was a no-brainer. 


"Like all parents, we want a healthy future for our child, but no one can predict the future," she writes. "The value of cord blood stem cells is something we want every parent to be informed about."


To raise awareness, Bill and Giuliana have partnered with CBR to launch the Healthy Future's Campaign - an initiative that allows expecting parents to receive information on cord blood banking. 


According to CBR, Cord blood has already been used in more than 25,000 transplants worldwide for diseases including leukemia's and blood disorders. It is also being evaluated in FDA-regulated clinical trials as a treatment for serious conditions including autism, cerebral palsy, traumatic brain injury and acquired hearing loss. 


"We've always been very open about our lives," Bill said in a statement. "Because many expecting parents are not adequately informed about the value of their newborn's cord blood, they may not know saving it can provide a health resource for the future. We're proud to partner with CBR on this campaign and share our decision to raise awareness about this important health decision."


Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Giuliana Rancic launches cord blood awareness campaign
Together with her husband Bill, E! News host hopes to inform parents on the options available for preserving cord blood stem cells.