Photos courtesy of the Mimi Foundation
'If only for a second'
The Mimi Foundation aims to make life easier for those who are fighting cancer. In collaboration with advertising agency Leo Burnett France, the foundation invited 20 cancer patients to spend time in a studio. Based on the simple promise of a complete makeover of their hair and makeup, these people had no idea what they would see, but photographer Vincent Dixon captured the moment when they opened their eyes — and forgot they had cancer.
The families of the patients were invited to view the photos at an exhibition in November, sharing that hakuna matata moment. Now, the photos have been compiled in a book titled "If Only For a Second," with all proceeds benefiting the foundation.
"Going through the book, the reader is carried away by laughter, giggles and carefree faces," reads the Mimi Foundation's website. "Readers will even be surprised to have on their own faces ... a smile."