Hollywood power couple James Cameron and Suzy Amis Cameron are in the beginning stages of research into what they hope will become a global campaign to educate people about the benefits of plant-based diets — and the drawbacks of a world addicted to eating meat and dairy. 

Speaking with The Guardian's Jo Confino, Amis Cameron said she and her husband are aiming to "shift the needle" in terms of awareness. 

"At the moment we are at the genesis of creating the project and collecting the science behind it so we're both steeped in the research and the data," she said. "The project will include many different modes of communication that will reach as many different demographics as we possibly can, from children to 90-year-olds. We want to bring awareness around the connection between livestock production and our environment to leave the planet a better place for our future generations to grow up in."

During a Reddit AMA in April, James Cameron revealed that he was only days away from celebrating two years of, in his own words, a diet devoid “a single molecule of anything that came from an animal.

“This includes meat, eggs, dairy, cheese, fish, etc. I feel great. I feel like I’ve set the clock back 15 years,” he added.

Besides their diets, the Camerons have also shifted their efforts in the world of sustainable agriculture. In addition to their 100-acre biodynamic farm in California, they also own a sustainable winery in Canada, and nearly 4,000 acres of farm land in New Zealand (including a commercial walnut farm). They also recently purchased a historic building that, rumor has it, may become a vegan restaurant or produce shop. Last month, Amis Cameron also announced that the private MUSE school she founded would become the first in the nation to offer only vegan food.

So it makes sense, in particular with the amount of media power at their disposal, that they would seek to empower others with the knowledge they've gained. 

"Jim and I have talked many times about being able to create education for people around this subject," she tells the Guardian. "People are not aware because nobody talks about it. We're just constantly being told we need animal protein, we need milk for calcium and it's actually all a fallacy."

Despite their independent projects, Amis Cameron says that she and her husband found common ground in expanding global awareness on plant-based nutrition. 

"Jim is off doing 'Avatar 2', 3 and 4 right now, and I'm off doing education and fashion, and we completely come together on the plant-based piece and it just all dovetails beautifully," she says. "We use our strengths in the areas that we have them, and then we have found this beautiful common land, and we're both right in the middle, working together."

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Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

James and Suzy Amis Cameron to launch global plant-based diet campaign
Power couple hope the effort will 'shift the needle' in raising awareness on the benefits of dropping meat and dairy.