The New Year hasn't started out so well for Taco Bell.
The fast-food chain found itself in the middle of a PR hurricane earlier this week after a lawsuit was filed alleging that the restaurant's beef is more than 65 percent filler.
Take away the 35 percent beef and you're left with ingredients like "water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agent and modified corn starch," according to a report from the Associated Press.
Out of all this mess, however, Taco Bell can now count on support from a most unlikely ally: PETA.
The animal rights organization went online to congratulate the company on its decision to use less meat in its products; saying that since their so-called "beef tacos" are already most vegan — why not go all the way? “One hundred percent cruelty-free” has a nice ring to it, don’t you think?,” quipped PETA blogger Michelle Sherrow.
“There’s just no reason for continuing the senseless slaughter of earth’s first and most vital creatures,” said another PETA exec. “And Taco Bell’s heroic step forward in refusing to use meat in its foods is commendable.”
So congrats, Taco Bell. Your semi-meaty recipe sure is creepy, but it's nice knowing it's more animal-friendly than previously thought. Sure, you'll deride this lawsuit, and probably come out with some kind of 120 percent meat taco as a rebound, but in the end, this is a real win for the public because it makes them think: Should I really be eating this thing with all these other things in it?
And hey, at the very least, maybe you'll win a PETA Proggy Award. Chin up!