Following a successful battle with breast cancer in 2008 that involved a double mastectomy, Christina Applegate decided to create her own foundation to educate women about the disease and assist those struggling financially to beat it.
"The unfortunate reality is that many women aren’t undergoing genetic testing or having screenings because of financial burden or insurance limitations," she writes on her site, Right Action for Women.
"As a survivor, I am committed to helping women access the information and tests they need to beat this disease."
With October kicking off National Breast Cancer Awareness Month, Applegate, 40, is stepping up her efforts to inform, while also touting a new partnership between her foundation and ASICS. For a limited time, the athletic equipment company will offer an exclusive pink collection of sneakers, sports bras, headbands and other gear to help raise money for breast cancer research. At minimum, between $75,000 and $100,000 will be donated to the cause.
“I am incredibly grateful to ASICS and excited for the launch of the ASICS Right Action for Women Collection,” Applegate said in a statement. “The funds raised from this collaboration will help educate even more women about their risk for breast cancer.”
After her diagnosis, Applegate says she immediately shifted her lifestyle to be more healthy and involved.
"I am an exerciser," she recently told the AP. "It's an imperative part of our health — it's not just physical, but also mental and holistic. It keeps you healthy and strong and reduces the risks of various illnesses. ... I'm a spinner, and I have a trainer for cardio. I don't run anymore because I have a little injury in my back, but I used to love to run."
You can check out ASICS "pink" sneakers below, and view the full collection here.