Girls may be as technically proficient as guys, but they tend to avoid tech careers because computer science seems boring or too complex. How to get more girls in touch with their inner geek? Alexandra Diracles (left) was pursuing her master's degree at New York University's Interactive Telecommunications Program last year when she randomly teamed up with software developer Melissa Halfon (right) at Startup Weekend NYCEDU. Lo and behold, they hatched the first-place winning prototype and decided to launch a company. Their app called VidCode aims to inspire middle-school and high-school girls to try their hand at coding by capitalizing on their love of creative self-expression and social interaction. With VidCode girls upload their own videos, program in special effects using easy-to-understand code, and then share the final results with friends.