Today (Jan. 29) marks the 31st birthday for singer Adam Lambert, and like previous years, he's calling upon his massive fan base to help make a difference for a national charity. 

This year, the We Are Family Foundation is the focus, a nonprofit that supports programs aimed at educating others on mutual respect, understanding and appreciation of cultural diversity. 

"The We Are Family Foundation is humbled and excited to share Adam Lambert's 31st birthday on January 29th with everyone! Adam has graciously donated his birthday to us this year," the organization writes. "What does that mean? It means that he's asking his fans, friends and family to donate $31 (or any amount you like) to our cause."

Thanks to Lambert's copious tweets on the partnership, organizers are reporting that the amount raised has already surpassed $31,000. If past birthday fundraisers are any indication, that number could easily double.

Back in 2011, the former "American Idol" contestant stunned the the organization charity: water by raising more than $323,000 for clean water initiatives. In 2012, he again supported the charity, raising an additional $84,000 for his 30th birthday. 

In addition to his donated birthday, Lambert will be performing with Nile Rodgers and Chic at the We Are Family 2012 Celebration Gala on Jan. 31, which will also honor the singer with this year’s Unity Award. The annual honor is presented to artists who are “spreading peaceful messages through music.”

To contribute your own donation to Adam and wish him a happy birthday, hit the campaign site here

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Adam Lambert launches birthday charity drive
Singer once again uses his birthday to raise crazy amounts of cash for a cause he's passionate about.