For one year (minus a few days for dry cleaning), Australian morning show host Karl Stefanovic wore the same blue suit. The experiment was conceived by Stefanovic after his co-host, Lisa Wilkinson, delivered a moving speech in which she mentioned the harsh critiques she's received from viewers over the years.
"I kid you not — even in preparing for tonight's lecture, the most common question I was asked was not 'What are you going to say?' but 'What are you going to wear?,' she told the audience.
"And when you're a woman doing breakfast TV, you quickly learn the sad truth: that what you wear can sometimes generate a bigger reaction than even any political interview you ever do."
As Stefanovic discovered, the most surprising thing about the one-suit stunt was that absolutely nobody caught on.
"No one has noticed; no one gives a s**t. But women, they wear the wrong color and they get pulled up," he told the Sydney Morning Herald. "They say the wrong thing and there's thousands of tweets written about them. Women are judged much more harshly and keenly for what they do, what they say and what they wear."
Stefanovic added that while he's judged on his journalism skills alone, Wilkinson is forced to endure that and much more.
"I'm judged on my interviews, my appalling sense of humor — on how I do my job, basically," he said. "Whereas women are quite often judged on what they're wearing or how their hair is."
As proof, here is a compilation of every suit Karl has worn on the "Today Show" in 2014.