Shark Week 2011 is less than a month away — and the Discovery Channel is dropping a bit of blood in the water with the release of a new promo for its most popular annual event.

Comedian Andy Samberg will be taking over the hosting duties this time around with the official title of "Chief Shark Officer." Back in January, the network issued a press release advertising the position saying, "Must enjoy exotic, waterfront locations, buff bodies in bathing suits and having the bejesus scared out of you. Looking delicious in a wetsuit is a plus. Sense of humor required."

Said Samberg of the honor, "Everyone loves Shark Week. It’s the Bill Cosby of week-long television blocks dedicated to sea animals."

This new promo below features the very appropriate Lady Gaga tune "Teeth" and a brief shot of Samberg at the 23 second mark definitely having "the bejesus scared out of him."

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Andy Samberg and Lady Gaga promo Shark Week
'Saturday Night Live' comedian will host the Discovery Channel event starting July 31 at 9 p.m.