If breaking reports over James Cameron's personal financial windfall from "Avatar" are to be believed, then it's no surprise that the director and the studios behind the mega-blockbuster are looking to milk it for all it's worth.
According to the blog Deadline, Cameron raked in a staggering $350 million from the picture — with one source claiming that the DVD sales "far exceeded" anyone's expectations. Total worldwide gross since the film was released in December 2009 is estimated at $2.7 billion!
Obviously, the film has struck a cord — though some could argue (and win) that it's just the type of "feel-good" story that we've all become conditioned to love. References to films with similar plots are many; but it's Cameron's take on the traditional, coupled with stunning technology and creative vision, that has made all the difference in making it seem fresh.
With that in mind, the studios behind the film have decided to re-release it for a limited engagement in theaters on Aug. 27. It will be shown exclusively in digital 3-D and IMAX 3-D — and feature an additional eight minutes of footage.
"Audiences repeatedly told me they wanted more of Pandora and wished they could have stayed there longer," Cameron said in a statement. "So we're making that possible." He said the additional footage includes "new creatures and action scenes."
Whether or not that's enough to get people back in seats wearing silly glasses is anyone's guess. I'm going to bet, however, that the draw is in the millions of dollars — especially with so many people experiencing the "Avatar" blues and needing a fix of Pandora goodness.
Will you be one of them?