It seems that the longer the Bronx Zoo cobra remains at large, the larger its fame grow.

The 20-inch, pencil-thin juvenile went missing from its enclosure on March 25, prompting a shutdown of the popular reptile house and a massive snakehunt. The most recent news is that officials are attempting to lure the highly venomous snake out of hiding using traps set with live mice. (Just another reason to avoid being reborn as a mouse.)

Outside of the reptile house, however, the cobra's popularity is rising dramatically. A spoof account on Twitter called @BronxZoosCobra now has more than 152,000 followers — with humorous updates drawing in the masses.

"City may not sleep, but I'm ready to," reads one tweet. "Ooh a chimney! I bet you bragged to your friends about having a working fireplace in NYC. Hi roomie."

Amidst this rise in popularity, the real Bronx Zoo account is stuck with just more than 8,000 followers. Still, while the ridicule over losing a cobra is no doubt frustrating officials, the reigning mantra of "there's no such thing as bad press" is something that may work to their advantage.

Today, SKYY Vodka jumped on the snake bandwagon by officially offering the reptile a lucrative endorsement deal. In an open letter to the cobra, the company wrote:

"Next month, SKYY Vodka will launch its newest Infusion, SKYY Infusions Dragon Fruit with a star-studded launch event at PURE in Las Vegas. With your quick rise to fame, we would like to officially extend an offer to you of $10,000 (USD) to attend our party on Tuesday, April 19th. Unfortunately, due to a potential hazardous situation developing, we can only extend this offer to you and we cannot accommodate any of your friends."

How's that for incentive, Bronx Zoo? Forget the live mice, it may be time to bring in Steve Martin.

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Bronx Zoo cobra scores endorsement deal
SKYY Vodka offers elusive snake $10K to visit Las Vegas for launch of new spirit.