The push by Hollywood to garner support for the staggering humanitarian crisis unfolding in East Africa is ramping up - with Bono's anti-poverty organizaition ONE releasing a new star-studded PSA.


The video, titled "The F Word: Famine is the Real Obscenity", features celebrities like George Clooney, Jessica Alba, Joe Jonas, Colin Farrell, Kristin Davis, and others dropping a bleeped out F-word (which in this case stands for Famine).


"More than 30,000 children have died in just 3 months. Mothers are forced to decide who to feed and who to let die. In 2011? That's obscene. This is complicated, no-one's pretending it's easy - Somalia has been without a functioning government for 20 years - but droughts don't have to result in famine, just look at Ethiopia and Kenya who have preventative policies in place. There are things that can be done, and if we really believe the life of a child in East Africa is worth the same as the lives of our own children, we have to act," said Bono.


The ad is being shown through a multitude of outlets here in the U.S., but has oddly been banned in the UK due to a "breach of political advertising rules." While ONE says they are nonpartisan, UK advertising regulators countered that since the ad is not a traditional money raising PSA, its overtones of asking people to create change is somehow a political stance.


Yea, I don't get it either.


See for yourself by checking out the PSA below or visiting the official ONE site here.


Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Clooney, Bono launch new F-word PSA
Celebrities rally support to help raise awareness and make a difference for those suffering from famine in East Africa