It's on, people.

What originally started out as an idea on has transformed itself in a living, breathing media monster that will now descend upon Washington, D.C. this coming October 30th.

Last night on Comedy Central, both Jon Stewart ("The Daily Show") and Stephen Colber ("The Colbert Report") announced rallies for the Washington Mall. In keeping with their shows' respective themes, Stewart's will be called the "Rally to Restore Sanity" while Colbert follows the more lunatic fringe conservative angle with the "March to Keep Fear Alive".

Both events can trace their inspiration to Glenn Beck's ridiculous "Resotring Honor" rally last month -- in which the Fox News host appealed conservatives to descend upon Washington and urge the government to "restore the values that founded this great nation." Yea, it didn't make much sense to me either.

Over on, a social news site, a user thought the same thing -- and urged Colbert to do something in D.C. to show the tea party just how ridiculous they are. "Think about it," mrsammercer said. "It'll be just like Colbert's mockery of GW Bush at the 2006 White House Correspondent's Dinner, but 500,000 people will be able to participate with him. We'll all stay totally in character as teabaggers."

The idea snowballed into an official website, Facebook, and Twitter campaign -- in the process raising more than $230,000 on Colbert's behalf to, a nonprofit that helps deliver supplies to schools around the country.

Last night, the rally to rally Colbert paid off -- and supporters received an incredible two-for-one in landing Stewart as well. Check out the videos below to see both announcements.

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
Rally to Restore Sanity
Daily Show Full Episodes Political Humor Tea Party
The Colbert Report Mon - Thurs 11:30pm / 10:30c
March to Keep Fear Alive
Colbert Report Full Episodes 2010 Election Fox News

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Colbert, Stewart announce dueling Washington rallies
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