David Arquette is doing a bit of Matrix-style butt-kicking in a new PSA for the No on Prop 23 campaign in California. The actor (labeled as "California") is featured in a classic interrogation scene getting bullied by people representing "Texas Oil" — when the tables turn and the ninja kicks start flying.

It's all part of a new effort to urge voters to reject Prop. 23, a measure that would overturn the state’s landmark Global Warming Solutions Act. That legislation, otherwise known as AB 32, aims to reduce carbon emissions statewide to 1990 levels by the year 2020.

Prop 23 would essentially suspend those efforts until the unemployment rate, currently above 12 percent, reaches 5.5 percent or less for four consecutive quarters. The problem with that scenario is that California has seen unemployment levels that low only three times since the state began maintaining those statistics 35 years ago. Can we afford to wait?

"My belief is that the most important aspect of celebrity is you can raise awareness, lend your name and support to certain things and get people talking. That's why I'm here," Arquette said at a campaign event on Tuesday.

Check out his hard-hitting PSA below:

Also on MNN: A song to support the No on Prop 23 campaign

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

David Arquette fights Big Oil in new PSA
Actor teams up with No on Prop 23 campaign to urge California voters to reject ballot initiative.