Last year, using the power of social networking, Edward Norton ran his first ever NYC marathon and successfully raised more than $1.2 million for the Maasai Wilderness Conservation Trust. The power of the online community to invoke change and fundraise eventually led the 41-year-old actor to launch the social charity site Crowdrise.com.
Fast-forward to this year's NYC Marathon and Norton is back again — but this time to partner with New York Road Runners (NYRR) in an effort to raise $1 million per mile — or $26.2 million for charity. Norton and NYRR CEO Mary Wittenberg plan to get some 45,000 marathon runners involved in the campaign.
“I’m hugely excited that NYRR has chosen Crowdrise to help them involve even more of the runners in that experience this year,” Norton said in a statement.
“When you’re going up First Avenue toward mile 20 and your hip flexor starts giving out on you like mine did, you’re going to need something other than personal motivation to get you going,” said Norton. “And running for a team and knowing you’re being a part of this is gonna do it.”
Getting involved in the effort is easy — thanks in large part to the intuitive structure of Norton's site. Runners can simply visit Crowdrise and view the list of participating charities. From there, one simply chooses a cause, joins the team, and starts raising cash.
Good luck to all involved. No doubt, Norton will be there this year cheering you on.