To kick off "Eat Drink Local" week in New York City, Sotheby's will, for the first time ever, be offering up a selection of vegetables for auction.
Like everything else associated with this fancy auction house, these veggies will be of a higher class than what you might find at your local supermarket. Rare heirloom varieties (vintage varieties that aren't commonly grown) like Turkish Orange Eggplant, Lady Godiva Squash and Pink Banana Pumpkin will be offered up for $1,000 a crate.
The event was dreamed up by Brent Ridge, one of the stars of Planet Green's "The Fabulous Beekman Boys" as a way to spotlight farms and local produce. "Each of these vegetables has their own provenance, just like a great work of art, and we should really educate people about that," he told The Wall Street Journal. And yes, the now-famous Beekman farm will also be contributing some of their heirloom veggies for the auction.
All of the money raised will benefit GrowNYC New Farmers Development Project, an initiative helping immigrants to become farmers, and to the Sylvia Center, a program that teaches children to eat well.
At the end of the auction, attendees will be asked if they want to donate $1,000 for one of 10 crates of the mixed heirloom vegetables grown by several dozen farmers. The contents of the crates then will be donated to two local food pantries.
A silent auction will allow people to buy some heirloom vegetables for themselves. The Sotheby's event is preceded by a cocktail reception and followed by a four-course dinner created by celebrity chefs.
To learn more about the Sept. 23 event, check out the official site here.