Pop phenom Justin Bieber has released a new anti-cyberbullying PSA - part of a campaign orchestrated by the Nassau County District Attorney’s Office to address a growing and troubling issue impacting many of today's teens. 


"The Internet can be used as a place to have a greater positive impact on the world," Bieber tells viewers. "The Web should be used to inspire others, not spread hate or hurt."


Wondering how Nassau County managed to snag Bieber to help raise awareness for the campaign? It actually turns out that his appearance is part of a plea deal settling misdemeanor charges filed after a mall fan frenzy in 2009. Biebs was expected to appear to sign autographs - but the event got out of hand after more than 3,000 screaming girls showed up, forcing police to shut down the event. 


The singer's manager, Scott Braun, and Def Jam Records executive James Roppo were later charged with misdemeanors. Those charges were dropped in return for lesser violations, an $8,000 fine, and the participation of Bieber in the anti-cyberbullying PSA. 


So yea, a win/win for all - but honestly Justin, what are you wearing in this video? And why was it shot in what looks to be like the smoking lounge of the Harvard Club? 


Check it out below: 


Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Justin Bieber fronts new anti-cyberbullying video
Pop star's decision to take part in the campaign is partly due to a plea deal with DA Kathleen Rice after a 2009 mall frenzy led to police charges.