Leonardo DiCaprio is taking his business relationship with Fisker Automotive down an entirely new road.
The 37-year-old actor, who received the automaker's very first $95K Karma luxury hybrid electric sports car in July 2011, has announced that he's partnering with Fisker to promote global sustainability.
“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” DiCaprio said in a statement. “I am delighted to be working with Fisker Automotive to promote this shared vision.”
In return for DiCaprio becoming an equity investor in the company, as well as working closely on marketing and promotional initiatives related to the environment, Fisker will support the charitable work of the Leonardo DiCaprio Foundation.
That the actor would become involved with the automaker is not surprising - especially since he provided the partial inspiration for the luxury sports car.
“A couple of years ago it started, by people who were maybe a little ahead of their time,” Designer Henrik Fisker told Reuters in 2009. “You saw some movie starts like Leonardo DiCaprio buying a Prius ... He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically."
Since starting retail deliveries late last fall, Fisker has built over 2,000 of its luxury Karma model.