Paul McCartney's Meatless Mondays campaign has found a vow of support from a new ally: London's Hard Rock Cafe.

In honor of the former Beatle, the original location on Old Park Lane will feature a meatless meal every Monday throughout the year.

The new menu option corresponds with McCartney’s UK tour and headline event at the Hard Rock Calling festival on June 27 in London’s Hyde Park.

“When the Hard Rock first opened its doors in 1971, we were a unique family restaurant and I was serving burgers, fries and milkshakes,” said Rita Gilligan who served as an original Hard Rock waitress and now works as the cultural attaché for the eatery. “It wasn’t until The Beatles and Linda McCartney started coming in that we embraced vegetarianism and introduced the veggie burger! Almost 40 years on, our customers’ needs are so varied and discerning and I’m so pleased we’re able to now introduce Meat Free Mondays. I know Linda would be proud that her legacy lives on!”

McCartney and his daughters, Stella and Mary, launched the Meat Free Monday campaign in 2009 to raise awareness of the environmental impact of meat production and consumption.

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

London Hard Rock Cafe to embrace Meatless Mondays
Original site of the classic rock food chain to honor Paul McCartney's vegetarian campaign.