Martha Stewart has become that latest high-profile celebrity to speak out against Factory Farming; urging people to help support organizations working to raise awareness of the cruel industry.

“Most people don’t realize how amazing farm animals are,” she says in a new PSA for the animal charity Farm Sanctuary. “They are intelligent, social, emotional beings, like all animals. Chickens are thirty different calls in their language that we can recognize, cows kick their legs in the air with joy when they’re happy, pigs form powerful life-long bonds with each other and humans, sheep bellow in distress when they’re separated from their young and their brood mates.”

“And yet,” she continues, “on animal farms, these sensitive animals are unable to engage in their natural behaviors and are treated like unfeeling machines.”

Martha goes on to make an emotional plea to viewers, adding that this "callousness towards animals is unacceptable and must be stopped."

Last year, Farm Sanctuary President and Co-Founder Gene Baur appeared on Stewart’s ground-breaking “Vegan” episode, which introduced the animal-free lifestyle to a massive new audience.

“When it comes to setting modern lifestyle trends, there is no one more influential than Martha, and with 9 billion animals annually being subjected to abuses so horrifying they cannot be shown on daytime television, I hope viewers will come away inspired to embrace a compassionate lifestyle,” said Baur. “We want to show that protecting animals from cruelty is as simple — and delicious — as choosing to eat plant-based foods.”

You can watch her new PSA below.

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Martha Stewart urges end to factory farming
Media mogul partners with Farm Sanctuary on new PSA supporting the group and their efforts to end cruelty to farm animals.