Charities are all too aware of the inherent laziness we humans possess when it comes to getting off our butts and donating cash. Over the years, they've tried to make it easier through phone-a-thons and PayPal — but it hasn't been until recently that an even lazier method has become available.
Through the power of the nearly ubiquitous cell phone, nonprofits the world over have discovered that getting people to text a donation is the next easiest thing to handing over a dollar bill — that is, if they carried any cash in the first place.
The World Wildlife Fund is taking advantage of our love of the text message with a new campaign called Texting for Tigers. To make a donation of $10, all you have to do is text ‘TIGERS’ to 20222. Simple. Done. Bam — you've helped.
All of the money raised will go to helping preserve the last remaining tigers in the wild — only 3,200 at last count. To put this in perspective, more than 100,000 existed at the beginning of the 20th century.
Check out the PSA below by Ethan Suplee of "My Name is Earl" fame for more background on the initiative and how you can get involved. The WWF is hoping to raise over $20 million through this and other campaigns related to tiger conservation. All it takes is that cell phone in your pocket to help make a difference for these animals now.