Katy Perry's new music video for her hit single "Roar" is generating all kinds of buzz, but you won't find PETA rocking out to it anytime soon. 

The animal rights org, which in the past has praised the pop star for her attempts at a vegetarian diet, is going on the offensive after Perry's decision to include live animals in her music video. 

"Animals used for entertainment endure horrific cruelty and suffer from extreme confinement and violent training methods. They often become stressed and anxious when hauled around and forced into unfamiliar or frightening situations," Merrilee Burke, a spokeswoman for PETA, told The Daily Star. "The Serengeti Ranch, the animal exhibitor that we believe supplied the animals for the 'Roar' video, has been inspected by the U.S. Department of Agriculture 22 times since 2001."

PETA's concerns over the welfare of animals used in the entertainment industry is certainly nothing new. Last year, the group aggressively went after HBO after three horses died during the filming of the series "Luck." In light of the deaths, and with no guarantees that more might not happen, the company eventually shuttered the hit show. More recently, PETA encouraged the producers of the upcoming "Anchorman 2" to delete scenes featuring captive dolphins at a San Diego SeaWorld. 

“The constant deprivation that marine mammals face at SeaWorld is suited to a horror film, not a comedy,” said Delcianna Winders, PETA’s director of captive animal law enforcement. “The makers of 'Finding Dory' changed the movie's ending after learning how cruel SeaWorld is, and PETA is calling on the creators of 'Anchorman' to do the same — and leave all SeaWorld scenes on the cutting-room floor, where they belong.”

So far, Perry has had no comment regarding PETA's critiques. You can see what the uproar on "Roar" is all about below. 

Related on MNN: 

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

PETA labels Katy Perry's 'Roar' video as 'cruel to animals'
Animal rights organization takes issue with the pop star's use of live animals in her latest hit video.