Earlier this month, the term "zombie apocalypse" began flooding the digital airwaves, prompted by a rash of bizarre national incidents involving gruesome cannibalism and flesh eating/throwing. The theme was so prevalent that the Center for Disease Control and Prevention felt compelled to ease people's fears with an official statement.
"The CDC does not know of a virus or condition that would reanimate the dead (or one that would present zombie-like symptoms)," wrote agency spokesman David Daigle in an email to The Huffington Post.
Of course, that's what they want you to believe. Well, at least, that must have been the thought racing through some people's minds because "zombie bullets" are selling out fast.
Yes, zombie bullets. Ammo maker Hornady has cleverly marketed a set of its bullets as "specifically designed to vaporize zombie varmints." Company owner Steve Hornady absolutely loves the horror genre and thought the gimmick might help sell product.
“After it gained some acceptance among some of us here in the company got on board with the idea, and we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,” company spokesman Everett Deger told CBS Detroit.
The Z-Max line of bullets has gone on to be the company's bestseller, with Deger adding that even people who don't own guns are snapping up the ammo just for the packaging.
”It has that sort of cross-market appeal, which I think is rare to find these days, where you can actually sell something that will transcend not just one market but go into several.”
With television shows like the high-successful "Walking Dead" on AMC and upcoming films like "World War Z," it's easy to see why people would be eager to jump on Hornady's playful marketing. The company is quick to add, however, that its products are not a toy and should be handled safely.
Check out a promo video for the Z-Max below.