While humanitarian causes evoke a serious tone, Ben Stiller nonetheless has taken his talents for making people laugh and cleverly blended humor with charity to make a difference for children in the developing world.

Since 2009, his "StillerStrong" campaign, an intentional rip-off of Lance Armstrong's "LiveStrong" charity, has raised more than $300,000 for education projects in Haiti, including a new school.

"I started this 'foundation' as a way of sort of channeling any funds and attention I could help raise into helping the people I think are doing amazing work to solve this problem," the comedian writes on his site. "In the little I have learned, it is clear that one of the keys to solving the problem of poverty is education. With all the immediate challenges of living in poverty, the long-term goal of educating kids in the most at-risk areas is a basic building block to help people have better lives."

His aim now is to keep building schools all around the world — but admits in his latest video blog that coming up with a clever name for the campaign has been puzzling. Examples include "The Ben Cross," "No Child Left Ben-Hind," "Touched by a Ben-Gel," and my personal favorite, "The Zoolander Center for Kids Who Can’t Read Good and Wanna Learn to Do Other Stuff Good Too.”

In the end, Stiller decided to go with "The Jennifer Aniston Foundation," betting that more people would flock to that — especially with the registered domain of http://seejenniferanistonnakedfoundation.com. (Try it ... it works.)

The two actors were last seen together in the 2004 comedy "Along Came Polly."

Check out Ben's hilarious video plug of the new site below. To donate, jump on over to the Stiller Foundation. Well played, sir.

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

'See Jennifer Aniston Naked Foundation' launched
Ben Stiller, in an effort to promote his charitable work in Haiti, decides to change the name of his campaign to something more 'appealing.'