If you happened to miss last night's premiere of the Syfy Channel's new original movie "Sharknado," don't worry. Everyone else will fill you in shortly.
As expected, social media has conjured up a Category 5 word-of-mouth marketing storm, sharing the stupidity, hilarity, and downright glee of watching Los Angeles be attacked by shark-saturated tornadoes.
"The universe took it,” a stunned director Anthony Ferrante told Buzzfeed last night. “All these fans just embraced this crazy little movie we did and turned it into this thing which, I mean, I’m just, like thrilled. I’ve been making movies for a very long time, and I’ve never had this many eyeballs on anything I’ve ever done, and having this communal experience live-tweeting. You’re not seeing it in a movie theater, but it’s even better, because I’m getting to play with people on Twitter and talk about it. Mia Farrow is watching my movie. It’s just strange and amazing. It’s a great feeling!”
The genius fun of Ferrante's film is likely the topic this morning for other networks interested in achieving similar buzz online. As actor Will Weaton put it in a tweet:
"We lost the night to #SharkNado? What the hell is that?" - every non-syfy network executive tomorrow morning.— Wil Wheaton (@wilw) July 12, 2013
And for those wondering about the science behind "Sharknado," site iO9 asked writer Thunder Levin (of course his name is Thunder. We demand NOTHING LESS) some hard-hitting questions like this gem:
How are the sharks cognizant enough to keep biting people while they're flying through the air?
Thunder: If you were a shark and you found yourself flying through the air, wouldn’t you keep biting? I think you’d be pretty pissed about being plucked out of your nice familiar ocean where you’re king of the predators, and you’d probably take it out on whoever got in your way. Honestly, I don’t understand why people are so perplexed by this concept. The logic is undeniable.
“Uh, no one’s called me yet, but I wouldn’t be surprised if it would be on its way soon,” Ferrante added to Buzzfeed. “I mean, what do you do after 'Sharknado'? You’ve got to up the ante. I don’t want to compare this to 'Star Wars,' but if this is 'Star Wars,' then you’ve got to make 'Empire Strikes Back' — whatever version of that 'Empire Strikes Back' is of a 'Sharknado' sequel. Number twos are usually pretty damn good.”
Check out a trailer for the film below.
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