Just when you thought it was safe to go a week without hearing something about "Sharknado," along comes Regal Cinemas.
The movie chain has announced that for one night only on Aug. 2, it will hold screenings of the Syfy B-movie sensation in some 200 theaters, including New York City's Regal Union Square Stadium 14 and L.A.'s Regal L.A. Live Stadium 14. By tapping into the "Sharknado" pop culture frenzy, Regal hopes it can recreate some of the enthusiasm it's received from screenings of the classic cult hit "The Rocky Horror Picture Show."
“You know how audiences have had fun with 'Rocky Horror Picture Show' over the years. If the Internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy 'Sharknado' larger than life in cinemas,” Chris Sylvia, director of digital marketing for Regal Entertainment Group, said in a statement. “Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions.”
"Sharknado," which involves tornadoes saturated with sharks devastating Los Angeles, wasn't exactly a ratings smash (the premiere drew 1.37 million, while a second airing scored higher with 1.9 million) but absolutely killed it on social media. The Syfy channel recorded more than 387,000 online comments during the premiere, with a record 5,000 tweets per minute near the end.
"The universe took it,” director Anthony Ferrante told Buzzfeed. “All these fans just embraced this crazy little movie we did and turned it into this thing which, I mean, I’m just, like thrilled. I’ve been making movies for a very long time, and I’ve never had this many eyeballs on anything I’ve ever done, and having this communal experience live-tweeting. You’re not seeing it in a movie theater, but it’s even better, because I’m getting to play with people on Twitter and talk about it. Mia Farrow is watching my movie. It’s just strange and amazing. It’s a great feeling!”
Syfy has since announced the development of a sequel, this time focused on New York City.
Tickets to the Regal's special midnight screening will cost $12.50. Get hooked here.
Related on MNN: Enjoy 'Sharknado'? Get ready for 'Ghost Shark'