From Miranda Kerr to Leona Lewis, celebrity ambassadors have always been a big part of Earth Hour's campaign to get people involved. This year, however, the organizers at the World Wildlife Fund have decided to partner with a movie release, "The Amazing Spider-Man 2" in the hopes that fans of the super hero will be inspired to participate.
"I'm proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have," Andrew Garfield, who plays Spider-Man in the upcoming film, said in a statement. "Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side."
Earth Hour, which takes place this year on March 29th from 8:30pm-9:30pm, saw the participation of hundreds of millions across more than 7000 cities and towns and 154 countries and territories in 2013. New to 2014 is a crowdsourcing component called Earth Hour Blue that allows web participants to help fund a variety of environmental and humanitarian projects around the world. Examples include delivering energy efficient stoves to families in Madagascar, helping communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyanm and raising funds to expand and conserve the iconic Table Mountain National Park in South Africa.
"Earth Hour gives you the power to inspire anyone, even if you're just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world," said actress Emma Stone.
According to Columbia Pictures, "The Amazing Spider-Man 2" was the most environmentally-friendly big budget feature in the studio's history. While there's very little detail on how that was achieved (beyond "thinking green and avoiding waste" on set according to Sony Pictures Chairman Jeff Blake), we do know that the film was able to achieve carbon-neutral status by donating to an Earth Hour Blue project that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda.
“Spider-Man’s always been a very relatable Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet,” Blake added.
Check out the cast of "The Amazing Spider-Man 2" promoting Earth Hour below.
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