In little less than a decade, Stella McCartney has emerged from the shadow of her famous father to become a groundbreaking fashion designer. The 39-year-old was one of the first to declare that her collections would never use fur or leather and her commitment to the environment was a pioneering moment for high fashion. 

She has just relaunched her official website — and beyond the new navigation, style, e-shop, and integration with social networks like Twitter and Facebook, there's also a more personal touch. From Ecorazzi: 

Click on the “Stella’s World” tab and you’ll find a “Green Me” section where McCartney shares Daily Green Tips, pieces of her environmental philosophies, and answers questions about the green production process of her designs. There’s also a “Charity” section which highlights a few of the organizations that McCartney collaborates with — PETA, Meat Free Monday, and (RED) to name a few.
In addition, the site is also expected to launch an iPad app with more original content.

In a 2009 interview, McCartney dished a bit on her green habits saying, "We use Ecotricity at the studio and at home. We have biodegradable corn shopping bags. We use a hybrid car company when we need to get taxis. I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweet corn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal ... I don't fly nearly as much as I used to, although that's as much about having kids and not wanting to be away as it is about principle."

To check out this rising star's new site, jump here

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Stella McCartney's new website features more green
Sustainable fashion designer relaunches site with environmental tips and advice.