You have to love it when a story comes along involving someone named "Sting" and the topic of beekeeping.

Hilarity of wordplay aside, the 58-year-old legendary musician has announced his backing of a sustainable beekeeping project organized by Bees for Development Trust. The group works to teach sustainable beekeeping methods and improve livelihoods in some of the poorest communities in the world.

With Sting's backing, the group hopes its work will receive a higher profile and lead to more lives being enriched through the practice of beekeeping.

As someone who has just become involved in raising bees for honey and crop pollination, I can appreciate Sting becoming a patron of this organization and encouraging more beekeepers to join the fold. I wouldn't be surprised if his interest in the field comes from experience on his own 700-acre farm in Tuscany, Italy.

Either way, with Colony Collapse Disorder a growing threat and a need for more beekeepers worldwide, any support is welcome. To learn more about how you can help back the Bees for Development Trust, jump here.

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Sting backs sustainable beekeeping group
Performer becomes a patron of the Bees for Development Trust.