While I enjoyed the creativity behind Lance Armstrong's latest round of commercials for the new all-electric Nissan Leaf, I'm reserving the "Awwww..." factor purely for this one.

Nissan's marketing department went for the heartstrings with a short bit about a polar bear that goes searching for hope in the modern world -- while his melts away due to climate change. He comes across a guy getting into his Nissan Leaf and the two just hug it out.

Sorry Lance, you just can't compete with a polar bear. Check it out below:

Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

Want a hug from a polar bear?
Expect one if you buy the new all-electric Nissan Leaf.