Mount Everest is once again a prime target for adventure-seekers.
The world's highest peak at 29,035 feet, Everest was the scene of back-to-back disasters after an avalanche in 2014 killed 16 sherpa guides, and an earthquake in 2015 triggered another avalanche that killed 19 climbers and injured 61 others at base camp.
The climbing seasons in both years were subsequently cancelled, leaving the mountain eerily devoid of the hundreds who annually attempt the summit.
On May 11, nine Nepalis reached the top of Mount Everest, opening the way for some 300 other foreigners waiting to follow at base camp. Among them are two seasoned America climbers, Alpenglow Expeditions guide Adrian Ballinger and National Geographic photographer Cory Richards, who are inviting the rest of the world to follow along on their adventure on their smartphones.
"I've always found climbing to be a selfish pursuit," Ballinger told CBS News. "I love it, but I also like being able to tell the stories of it and hopefully inspire or raise questions with people at home."
To bring social media to Everest, the pair are leveraging a popular smartphone app called SnapShot to share in near real-time videos and photos of their summit attempt.
"We thought about different ways we could tell our story, maybe through blogs or Facebook or Instagram, and we liked Snapchat because it's very difficult to game it," Ballinger shared with AdWeek. "Everything you post has to be posted instantly. You can't edit the photos or videos. It's authentic; it's exactly what's happening to you in the moment."
While it may seem like even Everest isn't immune from people glued to their smartphones, the reality is that sending anything from such a remote location is actually quite time consuming. According to Ballinger, uploading a simple two- or three-second video via satellite to Snapchat takes anywhere from 35 to 45 minutes.
"It means we need patience," he added. "We've got a heater and a satellite internet terminal. Set it up, get it connected to the satellite and then sit here and press retry, retry, retry on Snapchat until it finally goes."
In addition to making history with Snapchat, Richards and Ballinger are also attempting to summit Everest without the use of supplemental oxygen. Just how difficult is this? Of the 7,000 total ascents since 1953, only 193 have been completed without the use of oxygen.
"It's about spending time on the biggest mountain in the world and seeing how far we can take it," Richards added to AdWeek. "In terms of being scared, I'd be foolish if I wasn't somewhat nervous. It's Everest without oxygen, but the underlying fear isn't present."
Should their preparations proceed as expected, Ballinger and Richards hope to summit Everest without supplemental oxygen within the next three weeks. To follow along, hit them up on Snapchat under the username, EverestNoFilter.