To celebrate the 75th anniversary of the classic film "The Wizard of Oz," Warner Bros. is partnering with Habitat for Humanity to help low-income families receive new homes.
The "No Place Like Home" campaign, named after the iconic words Dorothy repeats to return to Kansas, will last all of 2014 and involves a fundraising website where participants can purchase set dollar amounts. Each level includes a prize related to "The Wizard of Oz" - from a digital pledge badge at the $5 amount to an incredible "Oz"-themed pinball machine with a donation of $25,000.
“We are excited to be able to pay tribute to the 75th Anniversary of The Wizard of Oz and to Dorothy’s most famous line by kicking off construction of new home builds across the country with Habitat for Humanity as part of our larger, yearlong campaign called There’s No Place Like Home.,” Brad Globe, President of Warner Bros. Consumer Products told MSNBC.com. “Warner Bros. is committed to making positive contributions to the communities in which we work and live, and the There’s No Place Like Home campaign gives the studio the chance to leverage a beloved classic title like The Wizard of Oz to create awareness and support for a worthy cause.”
You can check out a promo video for the campaign below and visit the official website for more info. "The Wizard of Oz," released in 1939, turns 75-years-old next August 25th.
Related on MNN: