British Airways i360
The brand new 531-foot-tall British Airways i360 in the seaside town of Brighton, England, is the world's tallest moving observation tower. And with a diameter of just over 12 feet, it also set a Guinness world record for being the slimmest.
The tower has a viewing pod made of glass and steel that takes about 200 visitors at a time up 400 feet up in the air, where they can see sweeping 360-degree views across Brighton, the South Downs and the English Channel. It's reportedly a 20 to 30 minute trip up, and guests can dine, drink and shop during the ride.
The British Airways i360 was conceived and designed by Marks Barfield Architects — the same team that created another famous landmark in England: the London Eye.
Not everyone is thrilled with the world's first vertical cable car. Some residents have dubbed it the "i-sore," the BBC reports, along with other less-printable names derived from its shape: a long shaft with a bulge at the top.