The World Wildlife Fund has scored some massive star power with the announcement that Leonardo DiCaprio will be joining their ambitious "Save Tigers Now" campaign.
Star of the upcoming sci-fi flick "Inception", DiCaprio will travel to Asia as part of a WWF expedition that will give him experience with activities ranging from participating in anti-poaching patrols to exploring ways to further protect the animals.
“Tigers are endangered and critical to some of the world’s most important ecosystems,” said DiCaprio. “Key conservation efforts can save the tiger species from extinction, protect some of the planet’s last wild habitats and help sustain the local communities surrounding them. By protecting this iconic species, we can save so much more.”
With support from people like DiCaprio and the larger international community, WWF is hoping to raise $20 million and to double the nearly extinct animal’s population by 2022. Currently only 3,200 tigers remain in the wild.
“Give tigers enough space and protection and they’ll recover,” said WWF CEO Carter Roberts. “But public support means everything and changing laws and ending demand for tiger parts means we need to tell their story — in places like the U.S., India and China. Which is why this partnership with Leonardo is so important, he can reach the public, tell this story to our children and engage leaders around the world — to save tigers now.”
To find out how you can become involved, check out the official campaign site here.