What is direct-to-consumer food marketing? It’s when consumers buy their food directly from the source of the food – the farmers or the beekeepers or, I imagine, even the wineries.
When you go to the farmers market or your CSA box is delivered or you go out in a local farm’s fields and pick your own blueberries, you, the consumer, are getting your food directly from the source.
What did the report find? It found that sales of direct-to-consumer food market have had impressive growth in the past ten years.
Here are a few of the key findings in the report:
The value of direct-to-consumer food marketing in all regions increased during the last decade.
Over the past decade, the growth of direct-to-consumer food marketing across all regions far exceeded the growth of total agricultural sales. From 1997-2007 direct-to-consumer food marketing grew by 104.7 percent in the United States, while total agricultural sales increased by only 47.6 percent.
- Rhode Island
- New Hampshire
- New Jersey
- New York
While the fact that direct-to-consumer food marketing is growing at a very healthy rate is good news, The Ethicurean points out that it still “has only an 0.8% share” of our agricultural sales. Less than 1% of the food in the country is bought directly from its producers.