Would you run around in your underwear if you got cleaner air in exchange? The eco-conscious underwear company PACT‘s latest pair of designs are called Beyond Coal and Kick Ash, so named to support Sierra Club’s Beyond Coal campaign, which seeks to shut down dirty coal power plants.
So far, Miami University of Ohio and University of North Texas students have donned these undies — and nothing else — to get their administrations to take their schools off coal. Apparently, the pantless protests are making an impression. According to PACT, “Miami University of Ohio announced it would immediately begin reducing the amount of coal burned on campus and eventually eliminate it altogether” — less than a week after the almost-naked displays of environmentalism. Watch the video: