Big award shows aren’t exactly eco-friendly affairs, but one eco-fashionista’s trying to make a green statement on the red carpet with her dresses. At the Golden Globe awards last weekend, Colin Firth’s wife, Livia Firth, wore a re-purposed Christiana Couture wedding dress, accented with a simple black velvet ribbon. (via Treehugger)

That gorgeous dress was the first of Livia’s eco-style statements for The Green Carpet Challenge — a blog at UK that documents Livia’s effort to wear only green-minded couture as she accompanies her husband during the awards season. Livia, a film producer who also owns an eco-shop called Eco Age in Chiswick, has to pay attention to “labour rights, repurposing, up-cycling, low waste, low carbon, low impact (all the ‘lows’), sustainable fibres, alternative fibres and some organic fibres” — without sticking out like “a sustainable sore thumb.”

The idea behind the challenge is to look beautiful in eco-friendly couture — to get people thinking more about sustainability in fashion. Getting people to think about how green fashion comes with real challenges, according to Livia:

People here do not seem to understand the concept of ethical fashion — they loved the dress but when I revealed the origin they sort of switch off as if it’s not cool anymore because it was once a wedding dress. It’s made me realise that although repurposing and vintage are great, we need to go one step further and make a really strong ethical fashion statement.
Follow Livia Firth’s blog to find out what ethical dress she ends up wearing to the Screen Actors Guild Awards this Saturday.
Livia Firth's green carpet challenge
Colin Firth's wife's challenged herself to wear only ethical and sustainable fashions on the red carpet this award season.