Don’t want to wear your eco-heart on your sleeve — or your chest? Then how about under your pants? PACT, A new organic undies company, wants you to wear your support for socio-eco causes as close to your skin as possible.
Each of the three undie prints support a different cause — 826 National for literacy, ForestEthics for forest protection, and Oceana for ocean protection — with 10 percent of the sales from each sale going to support these nonprofits. Do-gooders can simply pick an undie design based on the cause closest to their hearts, select a style — thong, bikini, and boy shorts for women; trunk, boxer brief, and boxers for men — and their orders will arrive in a reusable cloth bag wrapped in a compostable shipping bag.
PACT’s motto, “Change Starts With Your Underwear,” is embodied in its business practices. According to PACT, all the processes that go into creating these eco-underwear — beginning with growing the cotton — are done with high environmental and social standards within a 100-mile radius in Turkey.
PACT undies — all of which are made of 95 percent organic cotton and 5 percent elastane — are sold exclusively online. Each pair costs between $22 - $28 — which aren’t exactly cheap for basic undies, but somewhat less astronomical-sounding if you consider the socio-eco-friendliness, the 10 percent donation to nonprofits, and the free reusable cloth bag you’ll be able to put to good use.
Photo courtesy of PACT