I’m so green my tweets recycle themselves and donate to charity too! Or rather, my tweets are so lame people recycle them for me.
Huh? Yes — That’s what I wondered too. For those who aren’t yet on Twitter, my explanation now will still leave you wondering “Huh?” — but for all my fellow lame tweeters out there, here’s what’s happening. Global Inheritance — the green noprofit that brought you Environmentaland — teamed up with marketing company McKinney to bring the twitterverse Re:cycled Tweets. See a lame tweet? Then retweet it with the hashtag #recyclethis.
Moments later, the lame tweeter will get a more interesting upcycled tweet — created using some of the letters from the original tweet — from @recycledtweets. Plus, each recycled tweet gets a cent donated to Global Inheritance’s recycling educational program, getTRASHED.
My own recycled tweet was recycled by a McKinney employee trying to get the word out — but the Re:cycled Tweets trend’s catching on fast! You can see what lame tweets people are recycling, or read the cuter upcycled tweets.