Organic makeup lines have become renowned for their colorful palettes and flush-inducing price tags. However, Physicians Formula is looking to add a little natural color to your complexion (at a more palatable price tag) with its mass-market line, Organic Wear. With tinted moisturizers, blushes, and finishing mattes, Organic Wear features surprisingly sophisticated products that are also recyclable.

And, the entire line has been approved by ECOCERT(R), the international regulator of organic personal care items. Such wholesome makeup choices are sure to create an eco-friendly glow — for just the right amount of green.

Story by Nicole Zerillo. This article originally appeared in Plenty in December 2007. This story was added to

Copyright Environ Press 2007