Still searching for the perfect pair of jeans? Italian label Replay just launched a limited-edition line of eco-friendly designer denim. Their organic cotton blues are stitched with organic thread, packaged in recycled paper, and featured in green-themed window displays.

And while Replay couldn't resist a few crunchy details — like vegetable-tanned leather buttons fastened on with twine — the overall effect is decidedly glam. Every pair is hand-washed with abrasive stones and essential oils for a laid-back, lived-in look. Some might even call it perfection. 

Story by Erika Villani. This article originally appeared in Plenty in May 2007. This story was added to in August 2009.

Copyright Environ Press 2007