I love this photo from my Instagram account. First of all, it's a good photo — the composition works and it's pleasing to look at. It's one of my better food porn photos; not all the look-at-what-I-ate images in my feed are this good. Secondly, it's a memory from a great night. But it's the type of memory some people may never have. Those who are food insecure — people who don't know where their next meal is coming from — often don't get a chance to feast on crabs and prosecco.

If I delete photos like this from my Instagram account, I can help provide food to the hungry through Land O'Lakes' Delete to Feed program. For each Instagram food photo I take down (up to 40 of them), the dairy product maker will donate 11 meals to Feeding America.

Feeding America is a hunger-relief charity that (among other things) does the important work of connecting hungry people with food. Their estimation, based on federal survey data, is that 49 million Americans are food insecure.

Purging my Instagram of food porn to help feed the hungry is something simple I can do to provide 440 meals. You can do it, too, if you have an Instagram account. The symbolism of this is not lost on me. As I purge photos of crabs, cheese plates, all the good cheeseburgers I've eaten and more, I'm reminded that I'm blessed with an abundance of food available to me, my family and friends.

If you want to participate, here's what you need to do:

  • Connect your Instagram account through the Delete to Feed website.
  • Select the food post you want to delete.
  • Then delete it, and Land O'Lakes will donate 11 meals to Feeding America.
  • If you want, share the badge you get after deleting to spread the word about the program on social media.

I just deleted my first photo — a different one of crabs and prosecco. I can't delete the photo above or it will not show up at the top of this page, but believe me, I have more than 40 others I can delete. This program is a reminder for me to be grateful and a reminder that I'm in the position to help others. In fact, there's an envelope on my desk waiting to be filled with a monetary donation to my local food bank, and doing this has reminded me I need to take care of that — today.

Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

Feed the hungry by deleting your food photos
Land O'Lakes will donate 11 meals to the hungry for every photo you purge from your here's-what-I-ate Instagram account.