While much of America spent the day after Thanksgiving pushing, shoving, tripping and punching their way to Black Friday savings, one man was preparing for his own twist on consumerism.

Brian Bagnall, 32, of Franklin Park, Illinois, posted an ad on Craigslist saying that he was giving away all of his stuff – save for a few personal items – for free.

Planning on moving to a furnished home in Virginia, the man and his girlfriend decided to embrace the spirit of giving, not grabbing, for the holidays.

“After seeing the many videos of people acting crazy on Black Friday, we wanted to encourage some human kindness,” the Craigslist ad read. “We thought about selling it, but that just wouldn’t be in the holiday spirit.”

Some 200 people arrived at the house on Saturday morning, and within a few hours, everything had found a new home. And all without wrestling over television sets and video consoles; Bagnall instructed that there would be no pushing, shoving, running, or yelling or during the giveaway.

Bagnall said that he and his girlfriend make small daily efforts to spread happiness, like buying a coffee for a random person when they go out. And the free-stuff free-for-all was an effort towards generating happiness.

"There were a lot of smiles today," he said. "People need happiness more than ever right now and Black Friday shows it."

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Man gives away almost all his belongings in reaction to Black Friday frenzy
The contents of Brian Bagnall's house were cleaned out in just a few hours.