Consumers like a strong paper plate. So when Georgia-Pacific’s Dixie business introduced its new Dixie® Ultra plate, it became a regular guest at picnics, tailgate parties and Tuesday night dinners at home. Forty percent stronger than before, Dixie Ultra is the strongest paper plate on the market. What’s behind all that added strength? Innovation and sustainability. Renewable wood fiber has given Dixie plates their strength for more than 50 years. But making them 40 percent stronger didn’t take any more wood fiber. By changing the angle of the plate’s rim, Dixie engineers were able to increase the plate’s strength without having to use more raw materials. This innovative approach benefited customers as well as contributed to Georgia-Pacific’s sustainability efforts.