There are some great crowdfunding campaigns out there, and then there are requests that make me shake my head. Nick Carter of Backstreet Boys fame has an Indiegogo campaign running that falls into the latter of those two categories. Carter has dreams of becoming a horror film producer, so instead of ponying up the money himself, he’s turned to his fans to help support his dream.
Carter explains why he went the crowdfunding route as part of his campaign message:
“The reason I'm looking to crowd fund this film is because it not only helps me to gauge interest in this project, but it gives my fans out there an opportunity to get access to what I'm doing that I wouldn't be able to offer elsewhere. Having seen what a great community there is on Indiegogo supporting each other to make passion projects happen, this feels like the best way to do it.”
Yes, as a fan you can pay to get access to what he is doing! Depending on your donation you will not only get access to what the famed Backstreet Boy is up to, you could also receive a T-shirt, a poster, a thank-you, a personal tweet and even tickets to a Backstreet Boys concert. (I’ll give him this much: he has better swag to offer than most of the other campaigns I’ve seen.)
Carter also committed to “matching a portion of all the funds raised to ensure this project gets made.” The phrase ‘a portion’ is key – he could match $1 and that is a portion. Don’t get me wrong, though, I don’t fault Carter for turning to crowdfunding. It’s merely a tool to raise funds and it’s working for him. His campaign goal was $85,000 but he’s already raised more than $106,000 with 21 days left.
While I’m sure that his film, "Evil Blessings," will be entertaining, it just isn’t the type of crowdfunding campaign I like to support. In my opinion, it is these types of fundraising projects that are going to kill the crowdfunding movement for the startups, entrepreneurs and nonprofits that really need easy access to capital.
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