Houston, Texas has been ousted as ShopAtHome.com’s most frugal city in the nation. According to the online coupon site’s August 2012 Buy-Havior Report, Salt Lake City residents are the most prolific online coupon users this year, earning the city the title of 2012’s Most Frugal City.


Most Frugal Cities 2012


  1. Salt Lake City, UT
  2. Denver, CO
  3. Seattle, WA
  4. Knoxville, TN
  5. Orlando, FL
  6. Boise, ID
  7. Grand Rapids, MI
  8. St. Louis, MO
  9. Washington, DC
  10. Columbia, SC

The report is based on coupon usage data collected from 226 cities with a population over 100,000 residents. One surprising result from this year’s report is that the cities that were hit the hardest by the Great Recession, including Flint and Detroit in Michigan, were not likely to use coupons. Flint, Michigan ranked 73 out of the 226 cities and Detroit’s position was even further down the list with a 210 ranking.


These findings aren’t just limited to Michigan cities, though.


"What's surprising from our August Buy-havior findings is that in recession-hit states like California and Nevada, shoppers are less likely to seek out online savings,” said Marc Braunstein, co-founder and CEO of ShopAtHome.com.


I live in a large city, Chandler, Arizona, and it appears that our residents aren’t very frugal either. Chandler was ranked 172nd on the list. Our neighbor community, Gilbert, came in just behind us in the 173rd spot.


How did your city rank on the 2012 Most Frugal Cities list?

Coupons reign supreme in Salt Lake City
The Utah city is the most frugal city in the United States according to ShopAtHome.com.